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Northern Colorado Photography Mentoring Program

Start, Grow or Re-Vitalize Your NOCO Photography Business to Fit Your Life Design

**This is a soft outline for the things we will cover in the program. There will probably be modifications along the way if needed and the feedback will be helpful for figuring what to add and remove regarding the program. Because coaching will be involved, all members will get custom advice regarding their niche and business wants/desires -- so we will go INTO GREAT DEPTH on everything. **March/April will be application based and really customizing everything for your business specifically.


 

Mentoring Bonuses:

-2-4 Group meetings per month from January - April via Google Hangouts or In-Person

-Individual coaching/advice as needed throughout (I am here to be your resource and set you up for success). I will personally be following up with each of you to check on progress, etc.

-(Optional) All BlueHaus Leads (1400+ Email List, 50+ Current Leads, On-Going Leads through April and possibly beyond). Your information will be sent to them via email immediately after they inquire. >> Keep in mind my websites say $800-$1000 minimum so these leads should be relatively qualified. Average sales are around $2-2.5k not including the session fee.

-Unlimited office access for meetings, consultations, studio work, etc. through my lease ending in April (including sample use) which will be booked via a shared calendar

-Personal Branding Videos created with our teammates

-All resources, documents, contracts, e-mail templates, etc.

 

Program Outline

  1. The Why Basics (December)

    1. Mushy Gushy WHY you are in business, and what you want your life to look like

    2. Defining your specialties  (1-2 Recommended)

    3. SWOT & Market Analysis (Strengths, Weaknesses, Opportunities, Threats)

    4. Defining your brand voice

    5. Goal setting

  2. The Business Basics (January)

    1. Legal Structure

    2. Bank Account

    3. Insurance

    4. Sales/Use Tax

    5. Accounting/Books Analysis or Setup (Figuring out your numbers!!)

    6. Income Tax

    7. Contracts

    8. Website, Social Media Accounts, Email Setup, Etc

  3. The Marketing Plan (January)

    1. Branding

      1. Colors, Logo, Theme, Etc.

      2. Storytelling

      3. Marketing materials

      4. SOOO Much here :)

    2. Website

      1. Displaying your story and attracting your target market

      2. Choosing your portfolio images

      3. SEO Optimization Step-by-step

    3. Social Media

      1. Choosing the social media accounts to focus on

      2. Relating to your audience

      3. Consistency and purpose

    4. Community

      1. Word of mouth marketing

      2. Creative ways to market

      3. NOCO market specifics

    5. Video Marketing

      1. Using video to market

      2. How to create videos with your DSLR

    6. Content Planning

      1. Content to conversion

      2. Apps, resources, automation, etc.

  4. The Backend Basics (January/February)

    1. Templates, forms, emails, etc.

    2. Editing consistency and more

    3. Product to sell

    4. Developing your price list

    5. Setting expectations and defining processes in everything you do (creates accountability for yourself and your client)

  5. The Sales Process (February) ** We will talk about this throughout the whole course

    1. Inquiry to booking

      1. Contact Forms

      2. Email/Phone/Consultations

      3. Planning for the sale

    2. Planning for the shoots

      1. Automating the process

      2. Educating throughout

    3. Making the sale

      1. Sales session walkthrough from prep to the day of

    4. Product preparation

      1. Preparing product for delivery (from editing to outsourcing to ordering)

    5. Product delivery

      1. From delivery to feedback stage


Anything Else >> This will be an evolving program and we can touch on anything you need or want to. My goal is to be the ultimate resource for you and get you set-up in the Northern Colorado market for success. THIS will be a process. IT WILL be a lot of work. But, it will pay off in dividends!!


LET’S DO THE DAMN THING!

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$3500 Full Payment
(Due December 1st)
or
6 Monthly Payments of $675


To reserve your spot, you will pay a non-refundable mentoring reservation fee of $675. The full balance or 2nd payment will be due on December 1st depending on how you would like to pay. Your reservation fee DOES go towards the final balance.

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$2200 Full Payment
(Due December 1st)
or
6 Monthly Payments of $475


To reserve your spot, you will pay a non-refundable mentoring reservation fee of $475. The full balance or 2nd payment will be due on December 1st depending on how you would like to pay. Your reservation fee DOES go towards the final balance.

 
Mentoring Options
 

I will be accepting up to 6 people total for our team, with a maximum of 2 per main specialization. For example, I will accept 2 senior photographers, 2 family photographers and 2 newborn photographers. Whatever the breakdown will be. Once you pay your reservation fee, I will send over a contract to sign within a few days which will also have a breakdown of the future payments, general information about the referrals, and more. If you have questions about this prior, please do not hesitate to ask. The reservation fee is non-refundable as I will start the referral process and preparing for your participation in the program asap. ***If I do not have enough people sign up I will send out refunds. I would ideally like a minimum of 3.

Program entry closes on Tuesday, November 6th.